# The Secret Lives of Mormon Wives brings MomTok to Hulu

> A Hulu reality series reached No. 3 on Nielsen’s streaming originals chart.

- Owner: Hulu
- Kind: Series
- Sector: Entertainment
- Seed date: 2024-09-06
- Peak proxy date: Week of Sep 15, 2024
- Date basis: Proxy date; not a directly measured attention peak. Some dates are known only to the week, month or year.
- Spread Score: 33 (Niche), v1.3
- Mechanics: Platform jump, Controversy, Newsjacking

## Summary

Hulu released a reality series about TikTok creators on September 6. Nielsen counted 729 million viewing minutes in its first full week, and Hulu ordered more episodes.

## Timeline

- 2024-09-06 — Hulu (TV) — Hulu released the first season.
- 2024-09-06 — TIME (Press) — TIME explained the MomTok scandal and interviewed cast member Mayci Neeley.
- Week of Sep 8, 2024 — Nielsen (TV) — Nielsen measured 409 million minutes from the release through September 8.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/mcp#api).

Canonical URL: https://howitspread.com/cases/secret-lives-mormon-wives-momtok-2024

Cite as: How It Spread (2026). “The Secret Lives of Mormon Wives brings MomTok to Hulu.” Case HIS-01996. Spread Score v1.3: 33/100. Updated 2026-10-28. https://howitspread.com/id/HIS-01996