# Shah Rukh Khan-My-Ad

> Cadbury's AI tool put Shah Rukh Khan in ads for local shops; WPP claims 130,000 ads.

- Owner: Mondelez (Cadbury Celebrations); Ogilvy India and Wavemaker
- Kind: Campaign
- Sector: Food & beverage
- Seed date: 2021-10-22
- Peak date: 2021-10-24
- Spread Score: 30 (Niche, provisional), v1.2
- Mechanics: Shareable output, Press loop, Controversy

## Summary

Cadbury Celebrations launched the campaign in October 2021, ahead of Diwali. Its AI tool let shop owners make ads in which Shah Rukh Khan promoted their store. Indian press called the video viral by Oct. 24, and it later won Cannes Lions awards.

## Timeline

- 2021-10-15 — Cadbury Celebrations (Open web) — Gadgets Now dated the campaign's launch to Oct. 15, 2021.
- 2021-10-22 — Cadbury Celebrations (YouTube) — Cadbury Celebrations posted the Not Just A Cadbury Ad video; Wavemaker launched it on Facebook and YouTube.
- 2021-10-23 — @07ShivamJaiswal (X) — A fan tweet about the ad, later embedded by The Indian Express, was dated Oct. 23.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/shah-rukh-khan-my-ad

Cite as: How It Spread (2026). “Shah Rukh Khan-My-Ad.” Case HIS-00496. Spread Score v1.2: 30/100. Updated 2026-10-17. https://howitspread.com/id/HIS-00496