# Share a Coke

> Coca-Cola put names on packs; its agencies reported an 11% US package volume lift.

- Owner: The Coca-Cola Company; Ogilvy Sydney (original creative agency)
- Kind: Campaign
- Sector: Food & beverage
- Seed date: Sep 2011
- Milestone date: 2014-07-29
- Date basis: Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 38 (Niche, provisional), v1.3
- Mechanics: Shareable output, Visible in use, Platform jump, Press loop, Controversy

## Summary

Coca-Cola put names on Australian packs, then took the campaign abroad. Bottle photos, label jokes and a pregnancy video spread alongside paid ads and creator deals. Its agencies reported US package sales gains; personalized bottles later became an online business.

## Timeline

- Sep 2011 — Coca-Cola / Ogilvy Sydney (Retail) — Named Coke packs reached Australians, using 150 first names in place of branding on one side.
- 2011-09-27 — p-etalss (Open web) — p-etalss posted a Catherine bottle on Tumblr with Coke and name tags.
- 2011-10-06 — Adweek (Press) — Adweek covered the Australian named bottles and options for shoppers whose names were missing.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/share-a-coke

Cite as: How It Spread (2026). “Share a Coke.” Case HIS-01519. Spread Score v1.3: 38/100. Updated 2026-10-23. https://howitspread.com/id/HIS-01519