# Sheep a Sheep

> A game display counted 26 million daily challengers as Sheep a Sheep spread in China.

- Owner: Beijing Jianyou Technology
- Kind: Game
- Sector: Gaming
- Seed date: By end of Jul 2022
- Observed peak date: 2022-09-19
- Date basis: Observed peak within the documented measurement window; not an all-time maximum. Some dates are known only to the week, month or year.
- Spread Score: 46 (Notable), v1.3
- Mechanics: Platform jump, Press loop, Controversy, Underdog, Daily ritual

## Summary

Sheep a Sheep launched on Douyin before spreading across WeChat and Weibo. Paid creator promotion preceded a surge in challenges, discussion and videos.

## Timeline

- By end of Jul 2022 — Beijing Jianyou Technology (TikTok) — Sheep a Sheep first launched on Douyin in late July, according to Yicai.
- 2022-09-08 — Jianyou Technology (TikTok) — A paid creator promotion task appeared on Douyin’s Xingtu platform.
- 2022-09-13 — Weibo users (Xiaohongshu) — The game reached the top of Weibo trending searches.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/mcp#api).

Canonical URL: https://howitspread.com/cases/sheep-a-sheep-2022

Cite as: How It Spread (2026). “Sheep a Sheep.” Case HIS-01816. Spread Score v1.3: 46/100. Updated 2026-10-28. https://howitspread.com/id/HIS-01816