# Shein hauls

> Sponsored and customer hauls drew 14.2 billion reported #sheinhaul views on TikTok.

- Owner: Participating creators; SHEIN (retailer and sponsor)
- Kind: Trend & aesthetic
- Sector: Fashion & accessories
- Seed date: 2013-06-20
- Milestone date: 2024-04-10
- Date basis: Documented milestone; not a measured attention peak.
- Spread Score: 33 (Niche, provisional), v1.2
- Mechanics: Remixable template, Creator relay, Platform jump, Press loop, Controversy

## Summary

Creators posted Shein hauls on YouTube before the pandemic. Sponsored and customer videos spread to TikTok and Instagram. Supplier investigations and a sponsored factory trip later drew criticism.

## Timeline

- 2013-06-20 — Nhitastic (YouTube) — Nhitastic posted a Sheinside haul, the earliest dated video recovered for this case.
- 2013-09-02 — Julia / dazzled (Open web) — Julia published a Sheinside haul and said the retailer had sent her the clothes.
- 2015-07-20 — NiceNienke (YouTube) — NiceNienke posted a video titled SHEIN HAUL.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/shein-hauls

Cite as: How It Spread (2026). “Shein hauls.” Case HIS-01331. Spread Score v1.2: 33/100. Updated 2026-10-22. https://howitspread.com/id/HIS-01331