# Shopkins

> Moose reported over one billion Shopkins figures sold after a wave of YouTube unboxings.

- Owner: Moose Toys
- Kind: Product
- Sector: Toys & collectibles
- Seed date: Jun 2014
- Observed peak date: Week of Dec 28, 2016
- Date basis: Observed peak within the documented measurement window; not an all-time maximum. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 34 (Niche), v1.2
- Mechanics: Variable reward, Collectible set, Scarcity drop, Sell-out loop, Platform jump

## Summary

Shopkins reached retail in 2014, with gifted reviews, TV ads and YouTube unboxings. Moose reported shortages and the top-selling US toy item for 2015. Skechers reported over $1 billion in 2016 retail sales; Moose reported a billion figures sold by 2018.

## Timeline

- Jun 2014 — Moose Toys (Retail) — Shopkins grocery-themed collectibles reached US retail shelves in June.
- 2014-06-20 — The Toy Insider (Press) — The Toy Insider reviewed Shopkins, including blind-packed figures and rarity tiers.
- Aug 2014 — Moose Toys / Shopkins (TV) — Shopkins began a TV advertising campaign on major children's networks.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/shopkins

Cite as: How It Spread (2026). “Shopkins.” Case HIS-01422. Spread Score v1.2: 34/100. Updated 2026-10-23. https://howitspread.com/id/HIS-01422