# Sidemen Charity Match

> The Sidemen’s London Stadium charity match raised a reported £2.4 million.

- Owner: Sidemen
- Kind: Moment
- Sector: Sports
- Seed date: 2016-06-03
- Milestone date: 2023-09-09
- Date basis: Documented milestone; not a measured attention peak.
- Spread Score: 19 (Niche), v1.2
- Mechanics: Real-world spectacle, Scarcity drop, Platform jump, Press loop, Revival

## Summary

The Sidemen streamed their first charity match in 2016. The 2023 London Stadium edition sold out and raised a reported £2.4 million. Its live audience peaked at 2.7 million across tracked platforms, while Fosh’s Uno-card clip reached X.

## Timeline

- 2016-06-03 — Sidemen (YouTube) — The Sidemen streamed their first charity match from St Mary’s Stadium in Southampton.
- 2016-06-04 — Southern Daily Echo (Press) — The Daily Echo reported a crowd of 15,000 and more than £100,000 raised for the Saints Foundation.
- 2017-05-21 — Sidemen (YouTube) — The Sidemen brought their second charity match to The Valley and streamed it on YouTube.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/sidemen-charity-match

Cite as: How It Spread (2026). “Sidemen Charity Match.” Case HIS-01197. Spread Score v1.2: 19/100. Updated 2026-10-22. https://howitspread.com/id/HIS-01197