# Skibidi Toilet

> A YouTube toilet war became slang and a franchise claiming $150M in consumer spending.

- Owner: DaFuq!?Boom! (Alexey Gerasimov); later Invisible Narratives
- Kind: Series
- Sector: Entertainment
- Seed date: 2023-02-07
- Peak proxy date: By end of May 2023
- Date basis: Proxy date; not a directly measured attention peak. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 54 (Notable), v1.2
- Mechanics: Identity badge, Platform jump, Press loop, Controversy

## Summary

An 11-second Short grew into a war series, fan games and Gen Alpha slang. Bonkers sold toys and Scholastic licensed books. By June 2026, backers claimed over $150M in consumer spending; film and TV projects remained in talks.

## Timeline

- 2023-02-07 — DaFuq!?Boom! (YouTube) — DaFuq!?Boom! uploaded an 11-second Short showing a singing head emerging from a toilet.
- By end of May 2023 — Peak proxy: DaFuq!?Boom! viewers (YouTube) — May tied April at 2.9B channel views in Variety's Feb 2023 to Jun 2024 window, a proxy for series attention.
- 2023-07-03 — Cartoon Brew (Press) — Cartoon Brew interviewed Gerasimov about the series and his work as a self-taught animator in Georgia.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/skibidi-toilet

Cite as: How It Spread (2026). “Skibidi Toilet.” Case HIS-01208. Spread Score v1.2: 54/100. Updated 2026-10-22. https://howitspread.com/id/HIS-01208