# SKIMS Mens All-Star campaign

> Zoomph reported over 244 million impressions for SKIMS’ athlete-led menswear launch.

- Owner: SKIMS
- Kind: Campaign
- Sector: Fashion & accessories
- Seed date: 2023-10-23
- Peak date: 2023-10-23
- Spread Score: 30 (Niche), v1.2
- Mechanics: Platform jump, Press loop, Controversy, Maker origin, Response chain

## Summary

SKIMS released athlete-led menswear creative before opening sales. Fans discussed it on Instagram, X and a Thunder forum; Bosa’s politics drew backlash. Zoomph later reported over 244 million campaign impressions.

## Timeline

- 2023-10-23 — Kim Kardashian (X) — Kardashian posted the menswear campaign creative on X.
- 2023-10-23 — X users (X) — TMZ documented X users reacting to Bosa’s campaign photos.
- 2023-10-23 — u/eazyescobar / r/Thunder (Reddit) — A Thunder fan shared the Gilgeous-Alexander signing and prompted discussion.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/skims-mens-all-star-campaign

Cite as: How It Spread (2026). “SKIMS Mens All-Star campaign.” Case HIS-00897. Spread Score v1.2: 30/100. Updated 2026-10-15. https://howitspread.com/id/HIS-00897