# Sabrina Carpenter for Skims Spring 2024

> Launchmetrics estimated $5.5 million in media impact value for the celebrity campaign.

- Owner: Skims
- Kind: Campaign
- Sector: Fashion & accessories
- Seed date: 2024-04-01
- Peak date: 2024-04-01
- Spread Score: 15 (Niche), v1.2
- Mechanics: Response chain, Controversy, Platform jump, Press loop, Newsjacking

## Summary

Skims released Carpenter’s spring campaign on Instagram, and fan reposts and Keoghan’s comment became press stories. Criticism about her ties to Swift returned in later interviews. Launchmetrics estimated media value; campaign sales were undisclosed.

## Timeline

- 2024-04-01 — Sabrina Carpenter / Skims (Instagram) — Carpenter posted the spring intimates campaign carousel on Instagram.
- 2024-04-01 — W Magazine (Press) — Carpenter discussed the shoot and her own style in a launch-day interview.
- 2024-04-01 — Rolling Stone (Press) — Rolling Stone covered the campaign and linked readers to its products.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/skims-sabrina-carpenter

Cite as: How It Spread (2026). “Sabrina Carpenter for Skims Spring 2024.” Case HIS-00812. Spread Score v1.2: 15/100. Updated 2026-10-15. https://howitspread.com/id/HIS-00812