# Skims Seamless Sculpt Face Wrap

> Skims' $48 face wrap sold out within hours and drew an Anthony Hopkins parody.

- Owner: Skims
- Kind: Product
- Sector: Beauty & personal care
- Seed date: 2025-07-29
- Peak date: 2025-07-31
- Spread Score: 36 (Niche, provisional), v1.2
- Mechanics: Controversy, Platform jump, Press loop, Sell-out loop

## Summary

Skims released a $48 face wrap on July 29, 2025, and Kim Kardashian promoted it. X users posted jokes and praise the same day, it sold out within hours, and Anthony Hopkins posted a Hannibal Lecter parody on July 31. Skims restocked it on Dec. 1.

## Timeline

- 2025-07-29 — Skims (Instagram) — Skims released the face wrap with an Instagram post, and Kim Kardashian promoted it in her Instagram Story.
- 2025-07-29 — @yanayanayanaa (X) — X user ayana posted a picture of the wrap: "SKIMS is so good at everything they do."
- 2025-07-29 — Emily Sundberg (@Emily_Sundberg) (X) — Emily Sundberg posted on X that the new Skims face product reminded her of the horror film Goodnight Mommy.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/skims-seamless-sculpt-face-wrap

Cite as: How It Spread (2026). “Skims Seamless Sculpt Face Wrap.” Case HIS-00976. Spread Score v1.2: 36/100. Updated 2026-10-15. https://howitspread.com/id/HIS-00976