# Skims The Ultimate Bush

> Skims' $32 faux-hair thong sold out in under 24 hours amid laughter and criticism.

- Owner: Skims
- Kind: Product
- Sector: Fashion & accessories
- Seed date: 2025-10-14
- Peak date: Week of Oct 15, 2025
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 35 (Niche, provisional), v1.2
- Mechanics: Controversy, Sell-out loop, Scarcity drop, Press loop, Platform jump

## Summary

Skims dropped a $32 faux-hair thong on Oct. 14, 2025, with a game-show ad, and Kim Kardashian promoted it. X users mocked it the same day, most options sold out within hours, and the reaction reached TikTok, Reddit, Bethenny Frankel and Korean commenters.

## Timeline

- 2025-10-14 — Skims (Instagram) — Skims dropped the Ultimate Bush thong with an Instagram post, and Kim Kardashian shared the campaign in her Stories.
- 2025-10-14 — @meta_rach and @seodilf (X) — X users reacted on launch day: "Kim Kardashian has gone too far" and "oh kim can't be serious….BUSH PANTIES???"
- 2025-10-14 — Shoppers (Open web) — Most of the limited-edition options sold out hours after launch, and Skims opened a waitlist.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/skims-ultimate-bush

Cite as: How It Spread (2026). “Skims The Ultimate Bush.” Case HIS-00977. Spread Score v1.2: 35/100. Updated 2026-10-17. https://howitspread.com/id/HIS-00977