# SKIMS Ultimate Nipple Bra launch campaign

> A $62 bra sold out after a climate spoof drew criticism and breast-cancer survivor praise.

- Owner: SKIMS
- Kind: Campaign
- Sector: Fashion & accessories
- Seed date: 2023-10-27
- Peak date: Week of Oct 27, 2023
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 26 (Niche), v1.2
- Mechanics: Controversy, Transgression, Platform jump, Press loop, Sell-out loop

## Summary

SKIMS released a climate-science spoof starring Kim Kardashian. Viewers debated the joke, while survivors discussed the bra after breast cancer. The product sold out; later coverage reported a waitlist and a restock.

## Timeline

- 2023-10-27 — Kim Kardashian / SKIMS (Instagram) — Kardashian published a climate-science spoof advertising a bra with built-in faux nipples.
- 2023-10-27 — Teen Vogue / The Independent (Press) — Launch-day coverage described the skit and quoted viewers who thought it was a joke.
- 2023-10-27 — Access Hollywood (YouTube) — Access Hollywood published a video report on the campaign.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/skims-ultimate-nipple-bra-campaign

Cite as: How It Spread (2026). “SKIMS Ultimate Nipple Bra launch campaign.” Case HIS-00764. Spread Score v1.2: 26/100. Updated 2026-10-14. https://howitspread.com/id/HIS-00764