# Skims Ultimate Pierced Nipple Bra

> Skims' $74 pierced nipple bra sold out and drew talk on Reddit and Xiaohongshu.

- Owner: Skims
- Kind: Product
- Sector: Fashion & accessories
- Seed date: 2025-05-20
- Milestone date: Week of May 22, 2025
- Date basis: Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 38 (Niche, provisional), v1.2
- Mechanics: Mystery & lore, Platform jump, Scarcity drop, Press loop

## Summary

Kim Kardashian seemingly teased the bra on May 18, 2025, and Reddit users guessed at a launch. Skims unveiled it in an Instagram video on May 20, and it went on sale for $74 on May 22. It sold out, and talk spread to Reddit, Xiaohongshu and a podcast.

## Timeline

- 2025-05-18 — Kim Kardashian (Open web) — Kim Kardashian seemingly teased the look in a thin black T-shirt that gave a glimpse of her lingerie.
- 2025-05-19 — r/KUWTKsnark users (Reddit) — A Reddit thread asked if Kardashian's apparent piercings were a nipple bra; a commenter guessed a launch was coming.
- 2025-05-20 — Skims (Instagram) — Skims unveiled the bra on Instagram with a bar-set promo video: "Get the ooh without the ouch."

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/skims-ultimate-pierced-nipple-bra

Cite as: How It Spread (2026). “Skims Ultimate Pierced Nipple Bra.” Case HIS-00978. Spread Score v1.2: 38/100. Updated 2026-10-15. https://howitspread.com/id/HIS-00978