# SKIMS White Lotus Valentine’s Day campaign

> White Lotus stars fronted a SKIMS ad whose TikTok placement passed 1.1 million views.

- Owner: SKIMS
- Kind: Campaign
- Sector: Fashion & accessories
- Seed date: 2023-01-23
- Peak date: Week of Jan 23, 2023
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 25 (Niche), v1.2
- Mechanics: Newsjacking, Creator relay, Platform jump, Press loop, Scarcity drop

## Summary

SKIMS carried Simona Tabasco and Beatrice Grannò’s White Lotus partnership into playful friendship imagery and a bilingual slogan. Twitter reactions fed press coverage. Grannò later recalled that visa delays moved the planned Los Angeles shoot to Milan.

## Timeline

- 2023-01-23 — Kim Kardashian / SKIMS (Instagram) — Posted Trope’s playful campaign photographs of Tabasco and Grannò ahead of the January 26 collection release.
- 2023-01-23 — Fashionista (Press) — Fashionista published the campaign at 1:08 p.m. EST and credited photographer and director Donna Trope.
- 2023-01-23 — Rachel Karten, Sam Stryker and Alice Buttery (X) — Karten, Stryker and Buttery praised the casting and campaign timing on Twitter.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/skims-white-lotus-valentines

Cite as: How It Spread (2026). “SKIMS White Lotus Valentine’s Day campaign.” Case HIS-00649. Spread Score v1.2: 25/100. Updated 2026-10-14. https://howitspread.com/id/HIS-00649