# Skylanders: Spyro's Adventure

> Activision said Skylanders: Spyro's Adventure sold more than 30 million toys.

- Owner: Activision Publishing; developed by Toys for Bob
- Kind: Game
- Sector: Toys & collectibles
- Seed date: 2011-10-12
- Milestone date: 2012-06-01
- Date basis: Documented milestone; not a measured attention peak.
- Spread Score: 48 (Notable, provisional), v1.2
- Mechanics: Collectible set, Resale market, Sell-out loop, Platform jump, Dupe economy

## Summary

The game linked collectible figures to playable characters and launched with paid promotion. Shortages, resale listings and fan guides followed. Activision later claimed a worldwide revenue-chart lead, and Disney and Nintendo entered the toys-to-life market.

## Timeline

- 2011-02-11 — Activision / Toys R Us (Press) — Activision announced the toy-and-game system and a global marketing partnership with Toys R Us.
- 2011-10-12 — Activision (Retail) — Skylanders: Spyro's Adventure first went on sale in Australia for PC.
- 2011-10-13 — Nintendo World Report (Press) — Nintendo World Report reviewed the game and warned that children would want more figures.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/skylanders

Cite as: How It Spread (2026). “Skylanders: Spyro's Adventure.” Case HIS-01424. Spread Score v1.2: 48/100. Updated 2026-10-23. https://howitspread.com/id/HIS-01424