# DIY slime craze

> DIY slime spread through social videos; Instagram's #slime tag passed 5 million posts.

- Owner: null
- Kind: Activity
- Sector: Toys & collectibles
- Seed date: 2015-08-12
- Peak proxy date: Aug 2017
- Date basis: Proxy date; not a directly measured attention peak. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 33 (Niche), v1.3
- Mechanics: Visible in use, Platform jump, Press loop, Sell-out loop, Controversy

## Summary

Homemade slime tutorials spread on YouTube and Instagram, then children sold their own batches. Glue shortages drew national coverage. Suppliers increased production and launched kits; school bans and safety reports followed.

## Timeline

- 2015-08-12 — Karina Garcia (YouTube) — Garcia posted DIY Flubber Soap, a slime-textured soap tutorial later identified as her breakout.
- Feb 2016 — Prim Pattanaporn (@sparklygoo) (Instagram) — Pattanaporn began making slime after finding slime videos on Instagram, she later told TIME.
- By end of Dec 2016 — Elmer's / Newell Brands (Retail) — Newell said liquid glue retail sales more than doubled during the final four weeks of the year.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/slime-craze-2017

Cite as: How It Spread (2026). “DIY slime craze.” Case HIS-01677. Spread Score v1.3: 33/100. Updated 2026-10-24. https://howitspread.com/id/HIS-01677