# Snakes on a Plane

> After a year of online hype, the film opened to $15.2 million, including previews.

- Owner: New Line Cinema
- Kind: Film
- Sector: Entertainment
- Seed date: 2006-08-17
- Milestone date: 2006-08-21
- Date basis: Documented milestone; not a measured attention peak.
- Spread Score: 48 (Notable, provisional), v1.2
- Mechanics: Response chain, Platform jump, Press loop, Transgression

## Summary

Friedman’s post helped spread a film title as a joke. Fans made songs and spoof trailers; New Line added a requested line and promotions. The $15.2 million opening disappointed the studio. Domestic grosses finished at $34 million.

## Timeline

- 2005-08-17 — Josh Friedman (Open web) — Friedman posted his account of refusing a rewrite after New Line considered changing the title.
- 2005-12-11 — Variety (Press) — Variety reported songs, merchandise and slang spreading before New Line had begun publicity.
- 2006-01-01 — WIRED (Press) — WIRED called it the best worst movie of the year before release.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/snakes-on-a-plane

Cite as: How It Spread (2026). “Snakes on a Plane.” Case HIS-01238. Spread Score v1.2: 48/100. Updated 2026-10-22. https://howitspread.com/id/HIS-01238