# Solo Stove: Snoop Goes Smokeless

> Solo Stove’s CEO claimed 7 billion impressions for Snoop’s smoke teaser and reveal.

- Owner: Solo Stove / Solo Brands
- Kind: Campaign
- Sector: Home & lifestyle
- Seed date: 2023-11-16
- Peak date: Week of Nov 16, 2023
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 61 (Viral, provisional), v1.2
- Mechanics: Mystery & lore, Response chain, Platform jump, Press loop, Scarcity drop

## Summary

Snoop said he was giving up smoke. Fans, musicians and news outlets speculated before Solo Stove revealed its fire-pit ad. The owner later reported a missed sales target, while the agency subsequently claimed higher unit sales. A separate campaign followed.

## Timeline

- 2023-11-16 — Snoop Dogg (X) — At 16:59:03 UTC, Snoop posted his giving-up-smoke announcement on X.
- Week of Nov 16, 2023 — Queen Latifah and Jhené Aiko (Instagram) — Queen Latifah and Jhené Aiko supported Snoop in Instagram comments before the reveal.
- 2023-11-16 — u/Circuit_Deity / r/trees (Reddit) — An r/trees post prompted users to debate quitting and speculate about an advertisement.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/snoop-goes-smokeless

Cite as: How It Spread (2026). “Solo Stove: Snoop Goes Smokeless.” Case HIS-00373. Spread Score v1.2: 61/100. Updated 2026-10-13. https://howitspread.com/id/HIS-00373