# Sony Bravia "Balls"

> Sony's ad sent 250,000 bouncy balls down San Francisco streets and its soundtrack charted.

- Owner: Sony Europe
- Kind: Campaign
- Sector: Technology
- Seed date: Oct 2005
- Milestone date: 2006-07-17
- Date basis: Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 37 (Niche, provisional), v1.3
- Mechanics: Real-world spectacle, Transgression, Platform jump, Press loop, Response chain

## Summary

Shoot footage spread before Balls went online in October and Sony bought TV airtime in November. Sony reported millions of online video views the following July. That report anchors the case; the ad's attention peak is unknown.

## Timeline

- Jul 2005 — Sony / Fallon London / Nicolai Fuglsig (Open web) — Sony filmed the ball drops in San Francisco; residents shared footage before the finished ad appeared.
- 2005-08-08 — sepiatone (Open web) — sepiatone uploaded a photograph of Nicolai Fuglsig watching a ball drop to Flickr.
- Oct 2005 — Sony / Fallon London (Open web) — Sony released Balls online by October 25, before its television premiere.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/sony-bravia-balls

Cite as: How It Spread (2026). “Sony Bravia "Balls".” Case HIS-01674. Spread Score v1.3: 37/100. Updated 2026-10-24. https://howitspread.com/id/HIS-01674