# Sound of Freedom

> A pay-it-forward ticket campaign helped Sound of Freedom gross $250.8 million worldwide.

- Owner: Santa Fe Films (producer); Angel Studios (distributor)
- Kind: Film
- Sector: Entertainment
- Seed date: 2023-07-03
- Observed peak date: Week of Jul 16, 2023
- Date basis: Observed peak within the documented measurement window; not an all-time maximum. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 65 (Viral), v1.2
- Mechanics: Underdog, Controversy, Political adoption, Press loop, Pairing

## Summary

Caviezel's end-credit QR code asked viewers to fund tickets strangers could claim online. With paid marketing, the second weekend rose 39% and domestic sales passed $100M. Critics questioned ticket accounting; Angel later separated funding and redemptions.

## Timeline

- 2023-03-30 — Angel Studios (Press) — Angel acquired worldwide distribution rights and planned a theatrical release that year.
- 2023-04-01 — Angel Studios (YouTube) — Angel premiered its official trailer on YouTube.
- 2023-05-04 — Angel Studios (Open web) — Angel invited supporters to fund tickets for strangers and said unclaimed funds could support streaming or new content.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/sound-of-freedom

Cite as: How It Spread (2026). “Sound of Freedom.” Case HIS-01209. Spread Score v1.2: 65/100. Updated 2026-10-22. https://howitspread.com/id/HIS-01209