# Space Jam

> Michael Jordan and the Looney Tunes led a $27.5 million opening and a lasting web revival.

- Owner: Warner Bros.
- Kind: Film
- Sector: Entertainment
- Seed date: 1996-11-15
- Peak proxy date: Week of Nov 17, 1996
- Date basis: Proxy date; not a directly measured attention peak. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 60 (Viral, provisional), v1.3
- Mechanics: Revival, Platform jump, Press loop, Controversy

## Summary

Space Jam opened at No. 1 with Michael Jordan and the Looney Tunes, backed by merchandise tie-ins. Its old website resurfaced on Reddit and Twitter, prompting press coverage. Anniversary screenings, shoes and online parodies extended its afterlife.

## Timeline

- 1992 — Nike / Michael Jordan / Bugs Bunny (TV) — Nike paired Michael Jordan and Bugs Bunny in the Hare Jordan commercial.
- 1996 — Warner Bros. Online (Open web) — Warner's web team built a promotional site with games, downloads and a QuickTime trailer.
- 1996-10-17 — Warner Bros. / promotional partners (Retail) — Warner's partners sold film tie-ins before release.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/space-jam

Cite as: How It Spread (2026). “Space Jam.” Case HIS-01425. Spread Score v1.3: 60/100. Updated 2026-10-23. https://howitspread.com/id/HIS-01425