# Spider-Man: No Way Home

> A leaked trailer preceded a film that opened to $260 million at the domestic box office.

- Owner: Sony Pictures / Columbia Pictures; Marvel Studios
- Kind: Film
- Sector: Entertainment
- Seed date: 2021-12-15
- Observed peak date: Week of Dec 20, 2021
- Date basis: Observed peak within the documented measurement window; not an all-time maximum. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 64 (Viral), v1.3
- Mechanics: Mystery & lore, Press loop, Platform jump, Scarcity drop, Pairing

## Summary

A trailer leak spread on Twitter before Sony's teaser set a reported first-day view record. Returning-actor speculation met a paid partner campaign. The film then set a pandemic-era domestic opening record and passed $1 billion worldwide.

## Timeline

- 2021-08-22 — Twitter and Reddit users (X) — A leaked trailer spread through Reddit and Twitter as Sony removed uploads.
- 2021-08-23 — Sony Pictures Entertainment (YouTube) — Sony released the teaser at CinemaCon and online, acknowledging the previous day's leak.
- 2021-08-23 — New Rockstars (YouTube) — New Rockstars published a reaction video about the teaser and its returning villains.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/spider-man-no-way-home

Cite as: How It Spread (2026). “Spider-Man: No Way Home.” Case HIS-01542. Spread Score v1.3: 64/100. Updated 2026-10-23. https://howitspread.com/id/HIS-01542