# Splatoon 3's record Japanese launch

> The Switch sequel sold over 3.45 million copies in Japan in three days.

- Owner: Nintendo
- Kind: Game
- Sector: Gaming
- Seed date: 2022-09-09
- Observed peak date: Week of Sep 14, 2022
- Date basis: Observed peak within the documented measurement window; not an all-time maximum. Some dates are known only to the week, month or year.
- Spread Score: 36 (Niche), v1.3
- Mechanics: Platform jump, Pairing

## Summary

Nintendo released Splatoon 3 on September 9, 2022. A player posted about the game on Twitter, and Nintendo reported over 3.45 million Japanese sales in three days.

## Timeline

- 2022-07-11 — HasiratS (X) — HasiratS posted about anticipation for the game on Twitter.
- 2022-08-12 — Nintendo (TV) — Nintendo rolled out Japanese television commercials ahead of the game.
- 2022-09-01 — 7-Eleven (Retail) — 7-Eleven began a collaboration with themed food and merchandise.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/mcp#api).

Canonical URL: https://howitspread.com/cases/splatoon-3-japan-launch-2022

Cite as: How It Spread (2026). “Splatoon 3's record Japanese launch.” Case HIS-02056. Spread Score v1.3: 36/100. Updated 2026-10-28. https://howitspread.com/id/HIS-02056