# Spotify Wrapped 2022

> Spotify said 156 million users engaged with its personalized year-end recap.

- Owner: Spotify
- Kind: Campaign
- Sector: Entertainment
- Seed date: 2022-11-30
- Peak date: 2022-11-30
- Spread Score: 42 (Notable), v1.2
- Mechanics: Shareable output, Identity badge, Remixable template, Platform jump, Press loop

## Summary

Spotify released personalized recaps on November 30. Users shared cards and brands made parodies, alongside paid ads and planned influencer posts. Spotify later reported record artist-merch sales for the launch week.

## Timeline

- 2022-11-30 — Spotify (Audio) — Spotify released its personalized recap and share cards for 2022.
- 2022-11-30 — It’s Nice That (Press) — It’s Nice That published the design team’s account of the share cards and interactive billboards.
- 2022-11-30 — @EmpireStateBldg (X) — The Empire State Building posted a building-themed Wrapped parody whose top genre was concrete.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/spotify-wrapped-2022

Cite as: How It Spread (2026). “Spotify Wrapped 2022.” Case HIS-00813. Spread Score v1.2: 42/100. Updated 2026-10-17. https://howitspread.com/id/HIS-00813