# Squatty Potty: This Unicorn Changed the Way I Poop

> Squatty Potty credited its unicorn ad with a 600% rise in online sales.

- Owner: Squatty Potty; creative by Harmon Brothers
- Kind: Campaign
- Sector: Home & lifestyle
- Seed date: 2015-10-06
- Milestone date: 2015-12-10
- Date basis: Documented milestone; not a measured attention peak.
- Spread Score: 41 (Notable, provisional), v1.3
- Mechanics: Transgression, Underdog, Maker origin, Platform jump, Press loop

## Summary

Squatty Potty released its unicorn ad on YouTube and viewers shared it on Facebook. Adweek reported a company-claimed 600% online sales increase. The December reporting milestone is the peak anchor; the attention maximum is unknown.

## Timeline

- 2015-10-06 — Squatty Potty / Harmon Brothers (YouTube) — Squatty Potty released Harmon Brothers' video of a prince explaining a unicorn's rainbow ice-cream poop.
- 2015-10-07 — Adweek (Press) — Adweek covered the unicorn ad the day after its YouTube release.
- 2015-10-09 — FOX 13 (TV) — FOX 13 interviewed Bobby Edwards about the video and its sales response.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/squatty-potty-unicorn

Cite as: How It Spread (2026). “Squatty Potty: This Unicorn Changed the Way I Poop.” Case HIS-01605. Spread Score v1.3: 41/100. Updated 2026-10-23. https://howitspread.com/id/HIS-01605