# Stanley Quencher H2.0 FlowState Tumbler

> A $40 tumbler redesign spread through creator deals, colour drops and Target sell-outs.

- Owner: Stanley 1913
- Kind: Product
- Sector: Home & lifestyle
- Seed date: 2022-09-13
- Peak date: Jan 2024
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 44 (Notable), v1.2
- Mechanics: Identity badge, Scarcity drop, Real-world spectacle, Press loop, Dupe economy

## Summary

Stanley released H2.0 in September 2022 and extended its creator and retail partnerships. Collectors shared colour sets and filmed Target sell-outs. National coverage followed the shopper videos; SNL parodied collectors, and e.l.f. added a lip oil holder.

## Timeline

- 2022-08-29 — Stanley (Press) — Stanley announced the H2.0 redesign and its September purchase date.
- 2022-09-13 — Stanley (Open web) — Stanley released the Quencher H2.0 FlowState tumbler in four sizes.
- 2022-09-13 — Kristen Garaffo / Hunker (Press) — Garaffo published a launch-day H2.0 review after receiving a tumbler from Stanley.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/stanley-quencher-h2-0

Cite as: How It Spread (2026). “Stanley Quencher H2.0 FlowState Tumbler.” Case HIS-00523. Spread Score v1.2: 44/100. Updated 2026-10-14. https://howitspread.com/id/HIS-00523