# Starbucks x Stanley Winter Pink Quencher

> The $49.95 Winter Pink cup drew queues, sell-outs and resale listings.

- Owner: Starbucks / Stanley
- Kind: Moment
- Sector: Home & lifestyle
- Seed date: 2024-01-03
- Peak date: 2024-01-04
- Spread Score: 38 (Niche), v1.2
- Mechanics: Scarcity drop, Real-world spectacle, Resale market, Sell-out loop, Press loop

## Summary

Winter Pink shoppers posted launch-day TikToks. Queues and local sell-outs became national news, while Starbucks ruled out a restock. Resellers listed cups for hundreds of dollars. Target later fired workers over cup purchases.

## Timeline

- 2024-01-03 — Starbucks / Stanley (Retail) — The Winter Pink Quencher went on sale at Starbucks cafés inside Target stores.
- 2024-01-03 — @_melymel_ (TikTok) — @_melymel_ posted her launch-day shopping trip for the Winter Pink cup.
- 2024-01-03 — Cedar Hill Target shoppers (Retail) — Shoppers bought out Cedar Hill’s stock, which managers said comprised 38 tumblers.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/stanley-starbucks-winter-pink

Cite as: How It Spread (2026). “Starbucks x Stanley Winter Pink Quencher.” Case HIS-00655. Spread Score v1.2: 38/100. Updated 2026-10-14. https://howitspread.com/id/HIS-00655