# Stanley Target Galentine's Collection

> A Galentine’s shopper-rush video reached 41.3 million TikTok plays.

- Owner: Stanley 1913
- Kind: Moment
- Sector: Home & lifestyle
- Seed date: 2023-12-31
- Peak date: 2024-01-04
- Spread Score: 36 (Niche), v1.2
- Mechanics: Real-world spectacle, Scarcity drop, Creator relay, Press loop, Resale market

## Summary

Target released red and pink Galentine’s tumblers. Shopper videos of queues and rushing crowds reached millions on TikTok. National outlets covered the sell-outs, Target ruled out restocking, and resellers listed the cups above retail.

## Timeline

- 2023-12-31 — Target (Retail) — Target launched its red and pink Galentine’s collection in US stores and online.
- 2023-12-31 — kody.fo / Kody Forren (TikTok) — Forren posted footage of customers running toward the Stanley display at 14:58:08 UTC. (11.7M Live plays, lookup 2026-10-14)
- 2023-12-31 — victoria_robino_26 / Victoria Robino (TikTok) — Robino posted Goodyear shopper footage and said the display sold out in less than four minutes. (41.3M Live plays, lookup 2026-10-14)

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/stanley-target-galentines-collection

Cite as: How It Spread (2026). “Stanley Target Galentine's Collection.” Case HIS-00656. Spread Score v1.2: 36/100. Updated 2026-10-14. https://howitspread.com/id/HIS-00656