# Stanley x Wicked tumblers

> A Wicked tumbler rush reached more than four million views through an X repost.

- Owner: Stanley 1913 / Universal Pictures
- Kind: Moment
- Sector: Home & lifestyle
- Seed date: 2024-10-13
- Peak date: 2024-10-22
- Spread Score: 32 (Niche, provisional), v1.2
- Mechanics: Real-world spectacle, Scarcity drop, Controversy, Platform jump, Resale market

## Summary

Target released Wicked tumblers, and Colleen Thomas filmed shoppers rushing the display. Her TikTok crossed to X, where a repost exceeded four million views. Press covered the near-brawl, criticism and resales; a pair sold for $187.

## Timeline

- 2024-10-03 — Target (Retail) — Target announced pink and green Wicked Stanley Quenchers for an October 13 launch.
- 2024-10-11 — Elite Daily (Press) — Elite Daily warned that the limited-edition cups would be available only while supplies lasted.
- 2024-10-12 — The Independent (Press) — The Independent previewed the Target-exclusive tumblers and their retail prices.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/stanley-wicked-tumblers

Cite as: How It Spread (2026). “Stanley x Wicked tumblers.” Case HIS-00657. Spread Score v1.2: 32/100. Updated 2026-10-14. https://howitspread.com/id/HIS-00657