# Star Wars: The Force Awakens trailers

> Lucasfilm reported over 112 million online plays for the final trailer in its first day.

- Owner: Lucasfilm / The Walt Disney Company
- Kind: Campaign
- Sector: Entertainment
- Seed date: 2014-11-28
- Milestone date: 2015-10-20
- Date basis: Documented milestone; not a measured attention peak.
- Spread Score: 38 (Niche, provisional), v1.3
- Mechanics: Response chain, Mystery & lore, Platform jump, Press loop, Controversy

## Summary

The first teaser appeared online and in cinemas, prompting fan remakes and reaction videos. Disney coordinated a TV launch of the full trailer as presales crashed ticket sites. Lucasfilm reported over 112 million online plays in a day.

## Timeline

- 2014-11-24 — Lucasfilm (Open web) — Lucasfilm announced that an 88-second teaser would play in 30 North American cinemas on November 28.
- 2014-11-28 — Star Wars / Lucasfilm (YouTube) — Lucasfilm released the first teaser online and in cinemas.
- 2014-11-28 — The Verge (Press) — The Verge embedded the teaser and described its online and theatrical debut.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/star-wars-force-awakens-trailer

Cite as: How It Spread (2026). “Star Wars: The Force Awakens trailers.” Case HIS-01543. Spread Score v1.3: 38/100. Updated 2026-10-23. https://howitspread.com/id/HIS-01543