# State Farm: Batman vs. Bateman

> State Farm claimed 2.1 billion impressions for its Batman vs. Bateman campaign.

- Owner: State Farm; Highdive (agency)
- Kind: Campaign
- Sector: Finance
- Seed date: 2025-03-11
- Peak date: Week of Mar 17, 2025
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 52 (Notable, provisional), v1.2
- Mechanics: Pairing, Identity badge, Transgression, Platform jump, Press loop

## Summary

State Farm moved its planned Super Bowl creative to March Madness and premiered an extended cut with Kai Cenat. Film accounts, Reddit fans and a Russian Telegram channel shared the ad and costumes. Its activation vendor later claimed more than 21,000 registrations.

## Timeline

- 2025-03-06 — Kai Cenat / The Tonight Show (TV) — Cenat promoted his Batman partnership with State Farm on The Tonight Show.
- 2025-03-11 — State Farm / Highdive (YouTube) — State Farm made the Batman vs. Bateman creative public ahead of its planned television rollout.
- 2025-03-11 — Marketing Dive (Press) — Marketing Dive reported that State Farm had moved its planned Super Bowl spot to March Madness.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/state-farm-batman-vs-bateman

Cite as: How It Spread (2026). “State Farm: Batman vs. Bateman.” Case HIS-00352. Spread Score v1.2: 52/100. Updated 2026-10-13. https://howitspread.com/id/HIS-00352