# Like a Good Neighbaaa

> State Farm's Schwarzenegger teaser drew 43.1 million YouTube views and won Ad Meter.

- Owner: State Farm
- Kind: Campaign
- Sector: Finance
- Seed date: 2024-02-06
- Peak date: 2024-02-12
- Spread Score: 44 (Notable, provisional), v1.2
- Mechanics: Newsjacking, Press loop

## Summary

State Farm released its pronunciation-gag teaser with Arnold Schwarzenegger on Feb. 6, 2024, backed by a paid Tonight Show spot and celebrity posts. The campaign ran in the Super Bowl and won USA TODAY's Ad Meter on Feb. 12. By Feb. 26 the teaser had 43.1 million YouTube views.

## Timeline

- 2024-01-31 — SFGATE (Open web) — Covered the earlier action-movie teaser showing Agent State Farm in front of a burning building.
- Feb 2024 — State Farm / The Tonight Show (TV) — State Farm confirmed its Super Bowl ad during a paid partnership on The Tonight Show Starring Jimmy Fallon.
- 2024-02-06 — State Farm (YouTube) — State Farm launched an extended teaser in which Arnold Schwarzenegger says "neighbor" as "neighbaaa".

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/state-farm-good-neighbaaa

Cite as: How It Spread (2026). “Like a Good Neighbaaa.” Case HIS-00839. Spread Score v1.2: 44/100. Updated 2026-10-15. https://howitspread.com/id/HIS-00839