# Stranger Things

> Netflix reported 1.5 billion lifetime Stranger Things views through March 2026.

- Owner: Netflix / The Duffer Brothers
- Kind: Series
- Sector: Entertainment
- Seed date: 2016-07-15
- Observed peak date: Week of Nov 2, 2017
- Date basis: Observed peak within the documented measurement window; not an all-time maximum. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 58 (Notable), v1.2
- Mechanics: Fandom mobilisation, Identity badge, Platform jump, Press loop, Controversy

## Summary

Netflix released Stranger Things in July 2016. Fans shared Barb tributes, waffle references and title-card remixes. Renewals and paid promotion followed. Season 4 set viewing records in 2022, and Netflix marked a decade with a VHS-style edition.

## Timeline

- 2016-06-09 — Netflix (YouTube) — Netflix released the first trailer for its forthcoming eight-episode series.
- 2016-07-14 — Netflix / Twitch (Twitch) — Netflix and Twitch staged a four-hour influencer broadcast that ended with eight minutes of the first episode.
- 2016-07-15 — Netflix / The Duffer Brothers (Open web) — Netflix released the first season of Stranger Things.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/stranger-things-2016

Cite as: How It Spread (2026). “Stranger Things.” Case HIS-01268. Spread Score v1.2: 58/100. Updated 2026-10-22. https://howitspread.com/id/HIS-01268