# Success Kid

> A captioned baby photograph later helped a family fundraiser pass $86,000.

- Owner: Laney Griner
- Kind: Meme & format
- Sector: Culture (no sector)
- Seed date: 2011-01-28
- Peak date: 2015-04-15
- Spread Score: 15 (Niche), v1.2
- Mechanics: Platform jump, Press loop

## Summary

Success captions turned a family beach photograph into a reusable meme. Advertising and White House use followed. The family's later fundraiser drew on that recognition and surpassed its goal.

## Timeline

- 2007-08-31 — Laney Griner (Open web) — Laney Griner uploaded the underlying beach photograph to Flickr.
- 2011-01-28 — Reddit users (Reddit) — An early Success Kid advice-animal caption appeared on Reddit.
- Jul 2011 — Fuck Yeah Success Kid (Open web) — A Tumblr blog dedicated to Success Kid opened.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/success-kid

Cite as: How It Spread (2026). “Success Kid.” Case HIS-01058. Spread Score v1.2: 15/100. Updated 2026-10-17. https://howitspread.com/id/HIS-01058