# Hip-hop legends' Super Bowl halftime reunion

> The halftime show averaged 103.4 million television viewers.

- Owner: NFL, Pepsi and Roc Nation
- Kind: Moment
- Sector: Entertainment
- Seed date: 2022-02-13
- Milestone date: 2022-02-13
- Date basis: Documented milestone; not a measured attention peak.
- Spread Score: 47 (Notable), v1.3
- Mechanics: Response chain, Press loop, Platform jump

## Summary

The Super Bowl halftime show prompted jokes about 50 Cent’s upside-down entrance. Viewers shared memes, and streams of songs performed in the show rose.

## Timeline

- 2022-01-20 — Pepsi (YouTube) — Pepsi released The Call, a trailer directed by F. Gary Gray featuring the five headliners.
- 2022-02-13 — NFL and Pepsi (TV) — The Super Bowl halftime show included a surprise upside-down entrance by 50 Cent.
- 2022-02-13 — Milestone: NBC (TV) — The halftime show averaged 103.4 million television viewers, a broadcast audience milestone.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/mcp#api).

Canonical URL: https://howitspread.com/cases/super-bowl-hip-hop-halftime-show-2022

Cite as: How It Spread (2026). “Hip-hop legends' Super Bowl halftime reunion.” Case HIS-02094. Spread Score v1.3: 47/100. Updated 2026-10-28. https://howitspread.com/id/HIS-02094