# Super Shy dance challenge

> An ADOR roundup reported 670,000 Shorts using the song after its dance-challenge launch.

- Owner: NewJeans / ADOR; YouTube Shorts (launch partner)
- Kind: Activity
- Sector: Entertainment
- Seed date: 2023-07-07
- Peak proxy date: Week of Jul 22, 2023
- Date basis: Proxy date; not a directly measured attention peak. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 43 (Notable, provisional), v1.2
- Mechanics: Challenge, Sound or audio meme, Platform jump, Real-world spectacle, Press loop

## Summary

NewJeans and YouTube launched a choreographed Shorts challenge. Paid creators received briefs, while fans made covers and shared a Taipei dance-off on TikTok. An ADOR roundup later reported 670,000 Shorts and 940,000 TikTok sound uses.

## Timeline

- 2023-07-05 — NewJeans / ADOR (YouTube) — NewJeans teased #ImSuperShy with a light stick, an instrumental excerpt and the July 7 date.
- 2023-07-07 — NewJeans / YouTube (YouTube) — NewJeans released the dance Short and invited fans to copy the choreography with their own variations.
- 2023-07-07 — Billboard (Press) — Billboard covered the music video and the YouTube Shorts dance challenge on launch day.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/super-shy-dance-challenge

Cite as: How It Spread (2026). “Super Shy dance challenge.” Case HIS-00984. Spread Score v1.2: 43/100. Updated 2026-10-15. https://howitspread.com/id/HIS-00984