# Supreme brick

> Supreme’s $30 clay brick sold out within minutes and became a resale-market news story.

- Owner: Supreme
- Kind: Product
- Sector: Fashion & accessories
- Seed date: 2016-09-29
- Milestone date: 2016-09-30
- Date basis: Documented milestone; not a measured attention peak.
- Spread Score: 41 (Notable), v1.2
- Mechanics: Scarcity drop, Transgression, Platform jump, Press loop, Resale market

## Summary

Supreme previewed the brick, then sold it for $30 on September 29, 2016. It sold out within minutes. Twitter jokes, a Reddit house-cost calculation and a YouTube drop test accompanied reports of four-figure resale listings.

## Timeline

- 2016-08-15 — Supreme (Open web) — Supreme previewed its fall collection, whose accessories included a branded clay brick.
- 2016-08-16 — Complex (Press) — Complex reported two fans’ claim that they had recruited about 100 people to request a brick.
- 2016-08-18 — Highsnobiety (Press) — Highsnobiety published eight theories about why Supreme had made a brick.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/supreme-brick

Cite as: How It Spread (2026). “Supreme brick.” Case HIS-01399. Spread Score v1.2: 41/100. Updated 2026-10-22. https://howitspread.com/id/HIS-01399