# Louis Vuitton x Supreme

> The collaboration launched in eight pop-ups, with queues and immediate resale listings.

- Owner: Louis Vuitton / Supreme
- Kind: Product
- Sector: Fashion & accessories
- Seed date: 2017-06-30
- Milestone date: 2017-06-30
- Date basis: Documented milestone; not a measured attention peak.
- Spread Score: 43 (Notable, provisional), v1.3
- Mechanics: Scarcity drop, Resale market, Transgression, Controversy, Platform jump

## Summary

The capsule reached eight pop-ups after its Paris reveal. Shopper posts and crowd videos spread on Instagram and X. Launch-day queues anchor the milestone peak; Christie's later auctioned a trunk.

## Timeline

- 2017-01-24 — David Beckham (Press) — GQ reported that David Beckham wore a Supreme x Louis Vuitton scarf before the public release.
- 2017-06-29 — Supreme (Open web) — Supreme announced that the collection would reach eight pop-up locations the following day.
- 2017-06-30 — Louis Vuitton / Supreme (Retail) — The collection went on sale at pop-ups, starting in Sydney before the other launch cities.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/supreme-louis-vuitton

Cite as: How It Spread (2026). “Louis Vuitton x Supreme.” Case HIS-01452. Spread Score v1.3: 43/100. Updated 2026-10-23. https://howitspread.com/id/HIS-01452