# T-Mobile “Dance” flash mob

> An ad with 350 dancers moved from paid TV to YouTube and Facebook-organised copycats.

- Owner: T-Mobile UK; Saatchi & Saatchi London (agency)
- Kind: Campaign
- Sector: Technology
- Seed date: 2009-01-16
- Peak proxy date: Week of Jan 29, 2009
- Date basis: Proxy date; not a directly measured attention peak. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 40 (Notable, provisional), v1.3
- Mechanics: Real-world spectacle, Response chain, Platform jump, Press loop, Controversy

## Summary

T-Mobile filmed a station dance and launched the ad through paid TV and YouTube. A Facebook-organised copycat followed. Agency reports attributed sales gains to Dance; the ad later won television and advertising awards.

## Timeline

- 2009-01-15 — T-Mobile UK / Saatchi & Saatchi (Open web) — T-Mobile filmed 350 dancers at Liverpool Street station for its forthcoming television ad.
- 2009-01-16 — T-Mobile UK (TV) — The finished Dance ad premiered in a paid Channel 4 commercial break during Celebrity Big Brother.
- 2009-01-16 — T-Mobile UK / lifesforsharing (YouTube) — T-Mobile released the ad on its Life’s for Sharing YouTube channel alongside the television launch.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/t-mobile-dance

Cite as: How It Spread (2026). “T-Mobile “Dance” flash mob.” Case HIS-01607. Spread Score v1.3: 40/100. Updated 2026-10-23. https://howitspread.com/id/HIS-01607