# T-Mobile brings Grease to the neighborhood

> A Grease parody for T-Mobile drew 42.6 million YouTube views, Comscore reported.

- Owner: T-Mobile
- Kind: Campaign
- Sector: Technology
- Seed date: 2023-02-09
- Peak proxy date: 2023-02-12
- Date basis: Proxy date; not a directly measured attention peak.
- Spread Score: 40 (Notable), v1.3
- Mechanics: Pairing, Newsjacking

## Summary

T-Mobile released a Grease parody before Super Bowl LVII, then aired it during the game. Comscore reported 42.6 million YouTube views through February 13.

## Timeline

- 2023-02-09 — T-Mobile (YouTube) — T-Mobile released its musical home internet ad with Travolta, Braff and Faison.
- 2023-02-09 — Associated Press (Press) — The Associated Press reported on the Grease parody before the game.
- 2023-02-09 — iSpot (Press) — iSpot listed the spot and named Panay Films as its media agency.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/mcp#api).

Canonical URL: https://howitspread.com/cases/t-mobile-john-travolta-grease-new-neighbor-2023

Cite as: How It Spread (2026). “T-Mobile brings Grease to the neighborhood.” Case HIS-01892. Spread Score v1.3: 40/100. Updated 2026-10-28. https://howitspread.com/id/HIS-01892