# Ted Lasso

> An NBC Sports promo character became a series that won 2 consecutive best-comedy Emmys.

- Owner: Warner Bros. Television and Universal Television; Apple TV+ (distributor)
- Kind: Series
- Sector: Entertainment
- Seed date: 2020-08-14
- Observed peak date: Week of Sep 26, 2021
- Date basis: Observed peak within the documented measurement window; not an all-time maximum. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 55 (Notable), v1.2
- Mechanics: Newsjacking, Platform jump, Press loop, Controversy, Political adoption

## Summary

Apple launched the series in 2020, and press reported growing word of mouth. Viewers recreated its biscuits and discussed it on Reddit. Emmy wins, an NFL team’s BELIEVE sign and a FIFA tie-in followed.

## Timeline

- 2013 — NBC Sports / Jason Sudeikis (YouTube) — NBC Sports introduced Ted Lasso in Premier League promotional videos.
- 2020-07-14 — Apple TV (YouTube) — Apple released the series trailer before its August premiere.
- 2020-08-14 — Apple TV+ (Open web) — Ted Lasso premiered on Apple TV+ with Jason Sudeikis as an American coach of an English soccer team.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/ted-lasso

Cite as: How It Spread (2026). “Ted Lasso.” Case HIS-01223. Spread Score v1.2: 55/100. Updated 2026-10-22. https://howitspread.com/id/HIS-01223