# Temu

> Temu reached No. 1 on US app charts while buying ads and rewarding referrals.

- Owner: Temu (PDD Holdings)
- Kind: App & software
- Sector: Retail
- Seed date: 2022-09-01
- Observed peak date: Week of Feb 18, 2024
- Date basis: Observed peak within the documented measurement window; not an all-time maximum. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 54 (Notable), v1.2
- Mechanics: Platform jump, Press loop, Controversy, Pairing, Dupe economy

## Summary

Temu launched in the US, climbed app charts and rewarded referrals. Meta ads and Super Bowl spots widened exposure. Wikipedia attention peaked after the repeat Super Bowl campaign; news explainers, scrutiny and an Amazon rival followed.

## Timeline

- 2022-09-01 — Temu / PDD Holdings (App stores) — Temu launched its shopping website and app in the United States.
- 2022-11-12 — US iPhone users (App stores) — Temu reached first place among free US iPhone apps across all categories.
- 2022-12-29 — TIME (Facebook) — TIME documented reward-driven Facebook posts and replies containing referral codes.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/temu

Cite as: How It Spread (2026). “Temu.” Case HIS-01352. Spread Score v1.2: 54/100. Updated 2026-10-22. https://howitspread.com/id/HIS-01352