# The Greatest Showman

> A weak-opening film earned $174 million domestically as its soundtrack led the UK chart.

- Owner: 20th Century Fox / Chernin Entertainment; Atlantic Records (soundtrack)
- Kind: Film
- Sector: Entertainment
- Seed date: 2017-12-11
- Peak proxy date: Week of Dec 31, 2017
- Date basis: Proxy date; not a directly measured attention peak. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 75 (Breakout), v1.2
- Mechanics: Underdog, Platform jump, Response chain, Controversy

## Summary

The film opened weakly in US cinemas, then increased its second-weekend gross. Its soundtrack reached No. 1 in the US and UK. Fox added sing-alongs, and Atlantic collected fan performances.

## Timeline

- 2017-11-13 — 20th Century Fox (YouTube) — Fox released a trailer built around Hugh Jackman’s P.T. Barnum.
- 2017-12-08 — Cunard (Box office) — Cunard hosted a premiere on Queen Mary 2 as Atlantic released the soundtrack.
- 2017-12-11 — South Korean audiences (Box office) — The film became available at a South Korean preview advertised to students.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/the-greatest-showman

Cite as: How It Spread (2026). “The Greatest Showman.” Case HIS-01271. Spread Score v1.2: 75/100. Updated 2026-10-22. https://howitspread.com/id/HIS-01271