# The Hundred cricket launch

> The ECB reported 510,000 tickets sold or issued for its new cricket competition.

- Owner: England and Wales Cricket Board (ECB)
- Kind: Moment
- Sector: Sports
- Seed date: 2021-07-21
- Peak proxy date: Week of Jul 22, 2021
- Date basis: Proxy date; not a directly measured attention peak. Some dates are known only to the week, month or year.
- Spread Score: 38 (Niche), v1.3
- Mechanics: Transgression, Platform jump, Pairing, Controversy, Scarcity drop

## Summary

The Hundred opened with a women’s match on 21 July 2021, after a paid campaign and a year’s delay. Broadcasts and social discussion followed. The ECB reported 510,000 tickets sold or issued and 267,000 attendances at women’s matches in its first season.

## Timeline

- 2020-04-30 — ECB (Open web) — The ECB postponed the competition to 2021 after concluding it could not stage it during the pandemic.
- 2021-02-23 — ECB (Open web) — The ECB scheduled a women's opener and double-headers, with adult tickets starting at £10.
- 2021-04-21 — @thehundred (X) — The Hundred released its ticket-sale advert on Twitter as general tickets went on sale.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/mcp#api).

Canonical URL: https://howitspread.com/cases/the-hundred-launch

Cite as: How It Spread (2026). “The Hundred cricket launch.” Case HIS-01757. Spread Score v1.3: 38/100. Updated 2026-10-26. https://howitspread.com/id/HIS-01757