# The Last Dance

> ESPN reported a 5.6 million same-day per-episode audience for its Jordan docuseries.

- Owner: ESPN Films / Netflix; produced with Mandalay Sports Media, NBA Entertainment and Jump.23
- Kind: Series
- Sector: Entertainment
- Seed date: 2020-04-19
- Observed peak date: Week of Apr 25, 2020
- Date basis: Observed peak within the documented measurement window; not an all-time maximum. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 56 (Notable), v1.2
- Mechanics: Newsjacking, Platform jump, Press loop, Controversy, Resale market

## Summary

ESPN brought the series forward during the sports shutdown. Sunday broadcasts prompted Twitter discussion. It became ESPN's most-watched documentary content; retailers reported rising demand for Bulls merchandise and Jordan collectibles.

## Timeline

- 2020-03-31 — ESPN / Netflix (Press) — ESPN moved the premiere forward during the sports shutdown and set a five-Sunday release schedule.
- 2020-04-16 — ESPN / State Farm / Facebook / Reese's (TV) — ESPN announced sponsors and a State Farm tune-in spot running on its TV channels and Snapchat.
- 2020-04-19 — ESPN / ESPN2 (TV) — ESPN and ESPN2 aired the first two episodes, with Netflix's international release scheduled for the next day.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/the-last-dance

Cite as: How It Spread (2026). “The Last Dance.” Case HIS-01187. Spread Score v1.2: 56/100. Updated 2026-10-22. https://howitspread.com/id/HIS-01187