# The Lego Movie

> A film built around Lego toys opened to $69.05 million at the domestic box office.

- Owner: Warner Bros. Pictures / The LEGO Group
- Kind: Film
- Sector: Entertainment
- Seed date: 2014-02-01
- Milestone date: Week of Feb 9, 2014
- Date basis: Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 65 (Viral), v1.2
- Mechanics: Catchphrase, Platform jump, Controversy, Transgression

## Summary

Public previews preceded a US opening of $69.05 million. Paid TV remakes, the soundtrack and online parodies carried the film across formats. Lego later named the film toy line as a contributor to annual sales growth.

## Timeline

- 2013-06-18 — Warner Bros. UK & Ireland (YouTube) — Warner Bros. UK released an official trailer for the film.
- 2014-01-24 — Warner Bros. / Ryan Riffle (YouTube) — Warner Bros. posted Ryan Riffle's winning entry in its Tongal sweded-trailer contest.
- 2014-02-01 — Warner Bros. (Box office) — The film had a free public preview in San Francisco and a premiere in Westwood.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/the-lego-movie

Cite as: How It Spread (2026). “The Lego Movie.” Case HIS-01377. Spread Score v1.2: 65/100. Updated 2026-10-22. https://howitspread.com/id/HIS-01377