# The Masked Singer (US)

> FOX reported 23.7 million viewers for its masked-celebrity contest after the Super Bowl.

- Owner: FOX (US broadcaster); MBC (original format)
- Kind: Series
- Sector: Entertainment
- Seed date: 2019-01-02
- Peak proxy date: 2019-02-27
- Date basis: Proxy date; not a directly measured attention peak.
- Spread Score: 48 (Notable), v1.3
- Mechanics: Mystery & lore, Response chain, Platform jump, Press loop, Transgression

## Summary

FOX adapted Korea's masked-singing format and bought launch ads. Viewers shared identity guesses, and FOX renewed the series. FOX reported 23.7 million viewers after the Super Bowl; costumes reached a museum and Ellen's parody became a spinoff.

## Timeline

- 2018-08-02 — FOX (Press) — FOX announced its US adaptation of the South Korean masked-singing format.
- 2018-12-31 — FOX / Tremor Video DSP (Open web) — FOX's launch ads began targeting mobile and connected-TV viewers, according to its ad vendor.
- 2019-01-02 — FOX (TV) — The series premiered on FOX, and Antonio Brown was revealed as Hippo.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/the-masked-singer-us

Cite as: How It Spread (2026). “The Masked Singer (US).” Case HIS-01545. Spread Score v1.3: 48/100. Updated 2026-10-23. https://howitspread.com/id/HIS-01545