# The Match: Tiger vs. Phil

> A $19.99 golf pay-per-view became a free stream and prompted refunds.

- Owner: Tiger Woods and Phil Mickelson; Turner Sports (producer and broadcaster)
- Kind: Moment
- Sector: Sports
- Seed date: 2018-11-23
- Peak proxy date: 2018-11-23
- Date basis: Proxy date; not a directly measured attention peak.
- Spread Score: 41 (Notable, provisional), v1.2
- Mechanics: Pairing, Transgression, Controversy, Platform jump

## Summary

Woods and Mickelson staged a sponsored pay-per-view. A payment failure opened the stream to everyone and prompted refunds. Viewers posted reactions that press collected; the format returned with Brady and Manning in a charity sequel.

## Timeline

- 2018-08-22 — Turner Sports / PGA TOUR (Open web) — Turner announced worldwide media rights, with HBO buildup and Bleacher Report highlights planned alongside the PPV.
- 2018-10-25 — Turner Sports / Capital One (Press) — Turner named Capital One as title sponsor and set a suggested pay-per-view price of $19.99.
- 2018-11-20 — Phil Mickelson / Tiger Woods (Press) — At the press conference, Woods doubled Mickelson's opening-hole birdie bet to $200,000 for charity.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/the-match-tiger-phil

Cite as: How It Spread (2026). “The Match: Tiger vs. Phil.” Case HIS-01379. Spread Score v1.2: 41/100. Updated 2026-10-22. https://howitspread.com/id/HIS-01379