# The Monkey’s record-breaking horror trailer

> NEON’s red-band trailer passed 43 million views in its first day, according to WaveMetrix.

- Owner: NEON
- Kind: Campaign
- Sector: Entertainment
- Seed date: 2025-01-16
- Milestone date: 2025-01-24
- Date basis: Documented milestone; not a measured attention peak.
- Spread Score: 33 (Niche), v1.3
- Mechanics: Press loop, Controversy

## Summary

NEON released the red-band trailer on YouTube. WaveMetrix reported over 100 million cross-platform views in 72 hours. The film opened domestically to $14 million.

## Timeline

- 2024-08-24 — Stephen King website (Open web) — Stephen King’s website promoted an earlier trailer for the film.
- 2025-01-16 — NEON (YouTube) — NEON posted the official red-band trailer for The Monkey on YouTube.
- 2025-01-16 — The A.V. Club (Press) — The A.V. Club covered the trailer and Neon’s redacted advertising report.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/mcp#api).

Canonical URL: https://howitspread.com/cases/the-monkey-trailer-2025

Cite as: How It Spread (2026). “The Monkey’s record-breaking horror trailer.” Case HIS-01998. Spread Score v1.3: 33/100. Updated 2026-10-28. https://howitspread.com/id/HIS-01998